Privacy Policy

Registered name: Anthony Poole Ltd.

We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.

This privacy notice tells you what to expect us to do with your personal information.

• Contact details
• What information we collect, use, and why
• Lawful bases and data protection rights
• Where we get personal information from
• How long we keep information
• Who we share information with
• How to complain

Contact details

Post

Anthony Poole Estate Agents, 14A Beulah Road, , CARDIFF, South Glamorgan, CF14 6LX, GB

Telephone

02922 790014

Email

anthony@anthonypooleproperty.co.uk

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Addresses
• Website user information (including user journeys and cookie tracking)
• Photographs or video recordings
• Identification documents

We collect or use the following information for service updates or marketing purposes:

• Names and contact details
• Addresses
• Marketing preferences
• Recorded images, such as photos or videos
• Purchase or viewing history
• Website and app user journey information

We collect or use the following information to comply with legal requirements:

• Name
• Contact information
• Identification documents
• Financial transaction information
• Any other personal information required to comply with legal obligations

We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details
• Address
• Correspondence

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification- You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure- You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing- You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing- You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability- You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent– When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • We have a legitimate interest in collecting and using personal information to provide estate agency services, including responding to enquiries, arranging property valuations and viewings, marketing properties, progressing sales, and communicating with buyers, sellers and other parties involved in a transaction. Collecting this information allows us to deliver our services efficiently and meet our clients\’ expectations. We only collect information that is necessary for these purposes, use it securely, and ensure that our legitimate interests do not override the rights and freedoms of the individuals concerned.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • We have a legitimate interest in keeping clients and prospective clients informed about our services, new property instructions, market updates and other relevant information. We only send marketing communications where permitted by law and provide individuals with the opportunity to opt out at any time. We only collect and use the personal information necessary for these purposes and ensure it is handled securely and in a way that respects individuals\’ rights and freedoms.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for legal requirements are:

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • We have a legitimate interest in collecting and using personal information to respond to enquiries, investigate and resolve complaints, manage claims, maintain accurate records and improve our services. This helps us provide a high standard of customer service, meet our legal and professional responsibilities where applicable, and resolve issues fairly. We only collect the information necessary for these purposes and ensure that its use does not override the rights and freedoms of the individuals concerned.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

• Directly from you
• Publicly available sources

How long we keep information

We only keep personal information for as long as necessary to fulfil the purposes for which it was collected, including providing our estate agency services, complying with legal and regulatory requirements, resolving disputes and enforcing our agreements. Where we are required by law, such as for Anti-Money Laundering (AML) purposes, we will retain records for the required statutory period. Marketing information will be kept until you withdraw your consent or object to receiving marketing communications. Once personal information is no longer required, it will be securely deleted or anonymised.

Who we share information with

Data processors

Apex 27

This data processor does the following activities for us: They securely store and process client, buyer and seller information, manage our estate agency database, facilitate communication with clients, and provide secure cloud storage, email and IT services on our behalf.

Others we share personal information with

• Professional or legal advisors
• Financial or fraud investigation authorities
• Relevant regulatory authorities
• Professional consultants
• Organisations we’re legally obliged to share personal information with
• Publicly on our website, social media or other marketing and information media

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: anthony@anthonypooleproperty.co.uk

Telephone: 02922 790014

Post: 14a Beulah Road, Cardiff, CF146LX

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint